Client Challenge
A mid-sized real estate developer in Tamil Nadu was struggling with:
• Limited brand visibility
• Inconsistent lead quality
• Low conversion from walk-ins and inquiries
They needed a scalable digital solution that could consistently generate buyer-ready leads.
Digital Marketing Strategy Implemented
We designed a performance-focused digital marketing funnel, including:
• Google Search & Display Ads targeting high-intent keywords
• Facebook & Instagram lead generation campaigns
• Location-based targeting for high-demand residential zones
• Optimized landing pages with strong CTAs
• CRM integration for instant lead follow-up
Results Achieved
• 1,000+ qualified leads generated
• Improved site visits and property walkthrough bookings
• ₹1 Crore revenue generated through converted leads
• Significant improvement in cost per lead (CPL)
Key Takeaway
Focused targeting + fast lead follow-up = high conversion efficiency, even with moderate lead volume.