Location
Riyadh, Saudi Arabia
Industry
Real Estate – Premium Residential Apartments
- Client Background
- A leading real estate developer in Saudi Arabia launched a premium residential community in Riyadh. The goal was to generate high-intent local and international leads, build brand awareness, and drive strong sales for a high-ticket real estate project.
- Objectives
- Generate high-intent property buyer leads
- Target local buyers and GCC investors
- Increase brand visibility and project awareness across Saudi Arabia and GCC markets
- Maximize return on investment through performance-driven digital campaigns
- Strategy Implemented
Paid Advertising
Meta Ads (Facebook and Instagram)
Google Search and Display Ads
YouTube Video Campaigns
Snapchat Awareness Campaigns
Target Markets
Saudi Arabia (Riyadh, Jeddah, Dammam)
UAE
Qatar
Bahrain
Kuwait
Funnel Strategy
Lead generation campaigns
WhatsApp integration for instant response
Dedicated landing pages with virtual tours
CRM automation and structured follow-up workflows
Creative Approach
Luxury lifestyle positioning
ROI-driven messaging for investors
3D walkthroughs and premium renders
Arabic and English ad creatives
- Campaign Performance (6 Months)
- Leads Generated: 28,500+
- Qualified Site Visit Bookings: 2,350+
- Units Sold: 145+
- Revenue Generated: 15+ Million SAR equivalent
- Cost Per Lead reduced by 38% after optimization
- ROAS Achieved: 4.2X
- Key Success Factors
- Localized communication for Saudi audiences
- Strong remarketing and lookalike audience targeting
- Instant WhatsApp automation and live support
- Continuous A/B testing and creative optimization
- Quick and structured sales follow-up process
- Business Impact
- The project quickly gained strong market traction in Saudi Arabia’s competitive real estate landscape. High-quality investor leads and buyer inquiries resulted in excellent conversion rates and strong sales during the initial launch phase.
The digital marketing strategy positioned the project as a premium lifestyle and investment opportunity while delivering measurable revenue growth, strong brand visibility, and sustained lead generation across GCC markets.